Wednesday, July 4, 2012

Anna

Watching Sunrise this morning I got to see the new Australian Mining "this is our story" advertisement focused on Anna Meares and her family.

Australian Mining spent a fortune on a new marketing campaign after many criticisms early last year, I quite enjoy the stories but I still feel the 'mining game' is quite a non-caring, money driven organisation despite what the ads try to make you believe (durr).

The story on Anna is really nice and has some great cycling shots and interviews about her 600km round trip journey to the nearest cycling track that her parents had to make when she was younger.

The link is http://thisisourstory.com.au/our-stories_anna-meares.aspx


 

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